In my personal experience, I have discovered that the value of any company or organization is exponentially equal to the quality of the people involved. Working with 121® over the last five years has added tremendous value to my organization. I see 121 not as a service provider, but as a strategic partner that provides me with the tools to enrich the vision and strategy for my day-to-day decision-making. I recommend 121® to any company, organization, or entrepreneur that wishes to obtain the necessary knowledge to be and remain competitive and relevant in the current business era.

"I had the pleasure of working with Shadi and his team at 121® in our BURGER KING® business in Central America. Shadi is a very sharp marketing professional who understands the key drivers of sales and traffic. He was an advocate for our brand's vision and brought it to life at all local touchpoints."

"When considering a boutique marketing company to partner with, from the outset, it's important to assess how it brands and positions itself. One-to-One, or 121, says it all: personal, professional, and passionate. 121 has greatly assisted Proserv in refining and improving clarity regarding our target market and, in turn, our positioning and the effectiveness of our communication and delivery, through a thoughtful and balanced blend of qualitative and quantitative engagement. They possess extensive and profound business and marketing knowledge, and it's a pleasure to work with them. Hire them. You won't regret it."

"Strategic Thinking: At 121 One to One, led by Shadi, you find deep thinking that invites you to embark on the search for opportunities in the sector/market and to envision potential risks early on in an educated manner, backed by experience and data. This sharp and precise ready-to-use thinking often results in a reflection of business fundamentals that constructively challenge your initial assumptions. From the first informal meeting over coffee or tea to subsequent formal meetings... Sharp thinking is on the table with 121 One to One. Planning: 121 takes the time necessary, in partnership with the client, to clearly establish the objectives to pursue, along with their initiatives and metrics. Using various tools, 121 One to One® facilitates and helps build the plan to follow. In these sessions, I found easy, empathetic, well-informed guidance, with a responsive and quick back-office team. Building the Plan with 121 progresses smoothly. Starting with consumer insights, product portfolio assessment, and continuing with the marketing channel vision, all supported by customized studies with qualitative and quantitative data. Confidence is palpable in what is being constructed. Tactical Operations: The 121 One to One office responds like a close extension and consultant for your internal marketing management. You can find disciplined time management, organized work, and ongoing monitoring that seeks to generate value for the business. You feel accompanied and supported. The aforementioned attributes of 121 One to One® are accompanied by a deep professional ethic in business and relationship management."

"I met Shadi in 2004 when I was about to launch an interesting project for the Kent brand, and he hired Fidelis to take care of the CRM part of the project. Shadi was focused, sharp, and extremely proactive. His follow-up and attention to detail made the project challenging in terms of expectations, but also satisfying in terms of the final outcome. Shadi is always seeking fresh and innovative ideas that contribute to brand-building, and I am confident he can make a real difference by helping various organizations market and build their brands."

"Shadi is one of the most creative individuals I've come across, with a good blend of practical business acumen and excellent communication skills. In other words, whatever he came up with, he was able to compellingly sell for implementation. I look forward to having the opportunity to work with Shadi again."